Why Starting and Staying Organized Is Critical To Marketing Success

Why Starting and Staying Organized Is Critical To Marketing Success Every day, consider your marketing career mindset. You can plan all you want, but at some point, you need to get to work, create something your audience will love, and launch it. You’ll probably make mistakes and face roadblocks along the way. But whatever goal you have for your marketing strategy, getting and staying organized will help you on your path to success. Today, we’re talking to Kelly Napoli, who is the content marketing coordinator at Obermiller Nelson Engineering (ONE). Learn how to collaborate with subject matter experts (SMEs), importance of taking risks with your marketing, and why starting is more important than anything else. ONE is trying a bit of everything with its content marketing to see what works and what doesn’t Marketers should pick SMEs’ brains to figure out what clients find interesting It works better and smoother to have a conversation with SMEs vs. asking them to write marketing content Lessons Learned: Once you’ve got a plan, implement it or nothing gets done Personas: Have conversations about your target market Provide audience with content that’s beneficial for them; at the same time, you don’t necessarily want to give away your secret sauce Efficient collaboration with remote teams involves utilizing tools, including phones and video chats Email is not always the most efficient way to communicate advances you through the collaboration and communication process Organization is Key: Find what works for you; for ONE, it’s You pay for software, so use it; focus on what needs to get done If you have multiple projects and tasks, stay organized by using task templates and Excel spreadsheets Going from two to four new blog posts monthly to be consistent and productive; publish content to produce results and influence certain perceptions Get organized in chaos behind marketing management; turn to , learn from your mistakes, and find software to help you stay organized Links: Seth Godin Obermiller Nelson Engineering Start with Why by Simon Sinek Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Kelly Napoli: â€Å"Since we’re just starting out, we’re kind of trying a little bit of everything to see what works and what doesn’t.† â€Å"I’m not that subject-matter expert. Working with that content partner has been huge.† â€Å"You can spend hours and hours and hours putting together a plan, but somebody’s got to implement it, otherwise nothing gets done.†