Introduction. I Will Be Comparing The Corporate Social

Introduction I will be comparing the corporate social responsibility (CSR) of Whole Foods and Trader Joe’s. Social responsibility means that a company invests in communities, protects the environment, pays their taxes, provides equal treatment, provides adequate health care, etc. CSR is an act of maturity, where companies feel obligated to give back to those who assisted them in their success. A company needs both the employees and customers to be satisfied. Hence, companies feel obligated to give back to their community; a practice of appreciation and sympathy. I will begin with talking about the background of each company, followed by the employees, investors, customers, and environment. Whole Foods - Background Founded on September 20,†¦show more content†¦Average wage is $18.89, which is significantly higher than the retail store national average. Workers always earn a 20% discount from store items, with a potential of a 30% discount given that their cholesterol, blood pressure, and body-mass-index (BMI) are within a healthy range. Whole Foods provides their workers with a company website where they can monitor their eating patterns. Employees are able to access wages of anyone working for the corporation, from hourly workers to CEO’s. Voices are not left unheard as Whole Food’s encourages workers to present ideas, hence they have became known for taking the good ones. Their bestselling bread recipe came from a worker in Santa Fe, and their model of a bicycle delivery was written by a cyclist from Austin, Texas. Employee â€Å"perks† include language classes, massage therapy, and yoga. They have created alluring and joyful environments which reflect their inte ntions. The motto goes: â€Å"We celebrate success and see failures as opportunities for growth.† Thus, the company progresses through using the judgement and imagination of their workers. Trader Joe’s - Employeesworkers Provides many employee perks. The average wage is at $13.29, however the high end of the spectrum is at $19 per hour. Full-time crew members earn between $40,000 and $60,000 per year, and the assistant store managers earn up to six-figures. 15.4% of employees gross income goes to theirShow MoreRelatedCorporate Social Responsibility And Its Effects On Consumers And Brand Equity1107 Words   |  5 Pages1: Introduction: Corporate social responsibility is an ambiguous topic to say the least. There has been a vast array of research conducted aimed at understanding why businesses use it, and its effects on consumers and brand equity. In the following section, I will highlight some of the main literature, and critically discuss some of the findings. 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